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Taste.
Quality.
Soulfully Baked.
Crafted biscuits for today’s lifestyle.
OUR HERITAGE
Biscuits by Tradition
Continental Brands traces its heritage to a family of dedicated biscuit makers in Spain. In 1922, Juan and Florencio Gómez Cuétara founded Cuétara, a company that grew to establish production facilities in Spain, Portugal, Costa Rica, and Mexico.
Over the decades, the Cuétara name became part of a leading Spanish conglomerate, achieving a dominant market position and setting benchmarks for quality and innovation. Members of the Gómez Cuétara family expanded this legacy worldwide, building ventures that carried forward the same commitment to craftsmanship and excellence.
Continental Brands today stands as a fully independent company, separate from the Cuétara Group, while continuing to uphold the family tradition of producing innovative, high-quality biscuits and snacks.
Our Story
Crafting Biscuits Since 1990
Continental Brands was founded in Johannesburg in 1990 as an independent family business and has since grown into a leading force in the South African biscuit industry.
With a strong focus on brand development, a state-of-the-art manufacturing facility, and a highly efficient distribution network, we have built a solid reputation and carved out a distinctive niche in a competitive market.
Our diverse product portfolio includes sweet, savoury, and wafer biscuits, crafted to satisfy a wide range of consumer tastes and preferences. While our roots are firmly anchored in South Africa, Continental Brands has expanded its reach, successfully entering international markets and establishing a growing global presence.
This growth reflects our unwavering commitment to delivering innovative, high-quality products to consumers both locally and worldwide.
Quality
Deliver superior consumer value on all our products by offering the best product and highest quality at the right price
Innovation
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Keep innovating and adding new products and ideas to the market
Relationships
Always value the relationship with our trade partners and our customers
Consolidation
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Consolidate our company as a key player in the South African biscuit market and expand our export markets
THE ART OF BAKING
Redefine Excellence
At Continental Brands, we don’t just commit to excellence — we redefine it.
Our journey begins with the careful selection of the finest raw materials, sourced from trusted suppliers who share our passion for quality. Harnessing the power of advanced technology, we seamlessly blend tradition with innovation to craft biscuits that stand apart.
As a BRC-certified company, we operate under rigorous quality assurance systems that ensure every product meets the highest quality international standards. We place great emphasis on innovation and advanced manufacturing techniques, continually improving to deliver consistency, safety, and superior taste.
What truly sets us apart is our people. Many of our employees have been with us for decades, bringing invaluable experience, skill, and dedication. Their commitment ensures that quality and customer satisfaction remain at the heart of everything we do. Together, we create products that not only meet but exceed consumer expectations.
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Continental Brands follows the ETI Base Code as a member of Sedex, promoting ethical trading with our suppliers, employees, and customers while monitoring progress for continuous improvement.
Continental Brands is RSPO certified, ensuring that all palm oil we use is sustainably sourced and produced to the highest standards.
We are a BRC-certified company, meeting internationally recognized standards for food quality, safety, and responsibility under the Global Food Safety Initiative (GFSI).
