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Deliver superior consumer value on all our products by offering the best product and highest quality at the right price

Always value the relationship with our trade partners and our customers

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 Keep innovating and adding new products and ideas to the market

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Consolidate our company as a key player in the South African biscuit market and expand our export markets


Continental pays much attention to innovation, and manufacturing techniques all under high quality assurance systems. In addition, our company employs people who often have been working many years with us. This is a reason why quality and customer satisfaction is our main focus. Each one of our employees is committed to achieve such goals and develop products that will fulfill consumer expectation

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Continental Brands has adopted the ETI BASE CODE and is a member of Sedex ; therefore it is our responsibility to ensure that we communicate the Ethical Trading Initiative to our suppliers, employees, and customers. By doing this we monitor our progress against our strategic objectives and identify lessons for our own improvement

We are a BRC Certified company, the BRC Global Standard for Food Safety certification is an internationally recognized mark of food quality, safety, and responsibility . The program is fully approved by the Global Food Standard Initiative (GFSI) 

Continental Brands is RSPO Certified this means Continental Brands produces and handle RSPO-certified sustainable oil palm product.RSPO certification is an assurance to buyers of palm oil products that the standard of production is sustainable.

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